Privacy Policy

1. Who is responsible?

Responsible for https://www.everdine.co.uk/ and related services including handling of personal information is:

Everdine UK 

address: 3A Lower James Street, London W1F 9EQ

managing director: Andreas Jaegle

registered at: Companies House, Cardiff

company registration no.: 9498046

vat id: 224 1464 38

phone: +44 114 303 1613

e-mail: support@everdine.co.uk

(referred to as “Everdine“)

Everdine complies with all data protection legislation such as the Data Protection Act 1998 regulating the processing of (personal) data relating to Users and granting Users various rights in respect of Users’ personal data. This Privacy Policy explains how Everdine collects, uses, stores, shares and protects information about users of www.everdine.co.uk (consisting of various sites, together referred to as the “Website”). Everdine is registered with the Information Commissioner’s Office and our registration number is ZA257774.

2. What information does Everdine collect?

If a User places or changes an order with Everdine, registers on the Website or requests information from Everdine, Everdine collects the following personal information from Users: name, email address, billing address, delivery address, phone number, order details, time of access to website, payment details, feedback for services and information related to Users’ query, the type of internet browser that is used; the website from which Users have come to the Website and Users’ internet protocol address (the unique address which identifies an individual User’s computer on the internet) which is automatically recognized by Everdine’s web server.

In addition, Everdine may automatically collect information about the Website that User came from or is going to, internet protocol address and browser type.

Everdine will use the information Users provide for the purposes described in this Privacy Policy to which Users agreed to at or before the time Users’ data is obtained. Users’ personal data will be used for billing and order fulfilment in order to provide the information and services as offered through the Website as well as for marketing purposes.

3. Where will information about Users be stored?

Everdine’s servers are located in Ireland. If not stated otherwise, all customer data will be stored at the respective server location.

4. How will information about User be used and shared?

The information collected allows Everdine to:

• process Users’ order;

• verify Users’ identity and details of payment method, debit card account, or credit card account;

• communicate with User;

• provide User with information relating to new products and services by Everdine or directly by third parties;

• provide customer services;

• investigate any complaints about the Website or Everdine’s services;

• administer User’s account with Everdine;

• improve the layout and/or content of the Website and customize them for Users;

• identify visitors on the Website;

• provide customer services;

• carry out research on Users' demographics and tracking of sales data;

• meet legal, regulatory and compliance requirements.

Everdine may employ the services of third parties in certain areas, such as shipping of goods, hosting and maintaining the website and identity checking. In some cases, these third parties may receive Users’ data.

However, Everdine will, at all times, control and be responsible for the use of Users’ information. In order to constantly improve and tailor Everdine’s service to Users’ needs, Everdine may use aggregated data to administer and improve the Website, to analyze trends, to gather broad demographic information, and detect suspicious or fraudulent transactions. Everdine may pass this aggregated information to other companies within Everdine’s group, to Everdine’s agents and service providers (e.g. providers of web hosting or maintenance services). Further Everdine might share this information with third parties if Everdine sells its business.

If User provides a credit or debit card, Everdine may use third parties to check the validity of the sort code, account number and card number submitted by Users in order to prevent fraud.

5. Will information about Users be transferred outside the EEA?

In certain circumstances it is necessary for Everdine to transfer Users’ personal data outside the European Economic Area, including to countries which do not provide equivalent adequate protection for personal data. Everdine will take reasonable steps to ensure that personal data is adequately protected in accordance with the requirements of applicable data protection laws. In order to process customer orders Everdine will store e-mail addresses and customer names with Salesforce.com, Inc. in the USA.

Further, data regarding newsletter administration (e.g. Customer’s name and email address) and respective address management will be processed by Mailchimp Inc. and The Rocket Science Group, LLC. in the USA.

Customer service requests will be handled via an external service provider located in the USA, Zendesk, Inc. In order to process service requests, it is necessary for Users enter their correct e-mail address that will be stored as part of the support request on servers located in the USA. It is possible to use a pseudonym for the initial service request, however during the processing of service requests, it may be necessary that Users provide personal information like documents, full name or address to enable Everdine to solve respective issues.

6. How will marketing communications such as a newsletter be used?

Everdine’s services are subject to constant improvements, changes, and modifications and Everdine would like to keep Users up to date with details of Everdine's product and service range by using the information Users have supplied to Everdine. Everdine would like to do this by email. If Users have registered as customers, they can opt out of this at any time by contacting Everdine at support@everdine.co.uk. Signing up for these email updates, can be done by registering in the order process on the Website. Everdine may use Users’ email addresses to send Users information about products or services that are the same as or similar to those ordered from Everdine and that Everdine regards as useful for Users. Everdine will do so only if Users have indicated that they do not object to being contacted for these purposes. The consent Users give to receive emails is as follows:

“I agree that Everdine uses my personal information for advertisement, marketing, and market research purposes. This includes sending me emails with advertising information by Everdine or directly by its partners regarding products and services from Everdine or other products.”

Users may unsubscribe newsletters at any time by using the link https://www.everdine.co.uk/account-profile or in the link inside the newsletter.

7. How does Everdine use cookies?

Everdine uses cookies to collect information about how this Website is used in order to keep the Website as up to date, relevant and error-free as possible. Cookies are small pieces of information in text form sent by a web server to a web browser allowing the server to uniquely identify the browser on each page. If Users want to delete cookies that are stored on Users’ computer, this can be done via respective Users’ browser settings. Please note that disabling Everdine’s cookies may limit the access to the Website.

Everdine uses cookies from the following categories:

Category 1: Necessary Cookies
These cookies are required to enable Users to move around the Website and use its features. Without these Cookies, certain services such as remembering Users’ login details or Users’ chosen meals cannot be provided.

Category 2: Performance Cookies
These cookies collect information on how visitors use the Website. For example, Everdine uses cookies by Google Analytics in order to understand how Users arrive at or browse the Website and highlight areas where Everdine can improve such as navigation, shopping experience and marketing campaigns.

Category 3: Functionality Cookies
This type of cookie remembers User’s choices regarding services in order to improve User satisfaction by providing more appropriate and tailored selections to Users. The information collect by these cookies may be anonymized. This type of cookie cannot track Users’ browsing activity on other websites.

Category 4: Targeting Cookies/Advertising Cookies
These cookies collect information about Users’ browsing habits in order to render advertising more relevant to Users’ preferences by remembering the websites Users visit. This information can be shared with third parties such as advertising networks. For example, these cookies are designed to limit the number of times an advert will be shown to an individual User.

Category 5: Social Media Cookies
These cookies allow Users to share User activities on social media platforms such as Facebook and Twitter. These cookies are not within Everdine’s control. Please refer to the respective privacy policies of the respective social media platforms for information about the cookies.

8. What is tracking and how does it work?

This Website uses different tracking methods.

Google Analytics: The Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies. The information generated by a Cookie about Users’ use of the Website (including User’s internet protocol address) will be transmitted to and stored by Google on servers in the United States. Google uses this information for the purposes of evaluating User’s use of the Website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties when required to do so by law or when such third parties process the information on Google’s behalf. Google will not associate User’s internet protocol address with any other information held by Google. User may refuse the use of cookies by selecting the appropriate settings on User’s browser and/or device. By using this Website, information about Users will be processed by Google in the manner and for the purposes set out above. Users can find out more about Google’s privacy policy for Google Analytics and how to opt out of Google Analytics on https://tools.google.com/dlpage/gaoptout.

Google Remarketing: The Website uses Google’s remarketing technology. This technology enables Users who have shown interest in Everdine’s services to see targeted advertising on the websites of the Google partner network. Similarly, Users that are comparable to the visitors of the Websites can be addressed. The advertising will be displayed using cookies. The information generated by the cookie about the use of the website will be transmitted to and stored on servers in the United States by Google. In the event that the IP address is transferred, it will be reduced by the last 3 digits. If Users prefer not to receive any targeted advertising, Users can deactivate the use of cookies for these purposes through Google by visiting https://www.google.com/settings/u/0/ads/authenticated.

Facebook Conversion Tracking: The Website uses the conversion tracking pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This tool allows Everdine to follow the actions of Users after they are redirected to a provider’s website by clicking on a Facebook advertisement. Therefore, Everdine is able to monitor the efficiency of Facebook advertisements for statistical and market research purposes. The collected data remains anonymous. However, the collected data are processed by Facebook. Facebook might be able to connect the data with User’s Facebook account and use the data for Facebook’s own advertising purposes, in accordance with Facebook’s data use policy under www.facebook.com/about/privacy/. Facebook conversion tracking also allows Facebook and its partners to show Users advertisements on and outside Facebook. In addition, a cookie will be saved onto Users’ computers for these purposes.

Crazy Egg/Inspectlet: The Website uses the web analysing tools "Crazy Egg" by Crazy Egg, Inc. (“Crazy Egg”) and Inspectlet by tool Inspectlet, Inc. ("Inspectlet") in order to collect statistical data about the use of our Website. These analysing tools are used to improve Everdine’s services and tailor them to the needs of our Users by evaluating the manner in which a User interacts with the Website. Personal information such as name, address or telephone number are not collected. However, Users can opt-out from these analyzing tools by following the instructions under: http://www.crazyegg.com/opt-out (for Crazy Egg) and http://www.inspectlet.com/optout (for Inspectlet).

9. What are web beacons and how will they be used?

Some sections of our Website and emails may contain electronic images referred to as web beacons or clear gifs that allow Everdine to count how many Users have visited respective Website sections or read Everdine’s emails. Web beacons collect only limited information which include a cookie number, time and date of a section view, and a description of the section on which the Web beacon resides. The Website or Everdine’s emails may also carry web beacons placed by third party advertisers. These beacons do not contain personally identifiable information and are only used to track the effectiveness of a particular campaign.

10. How is personal information secured?

Everdine has implemented reasonable technical and organizational measures designed to secure Users’ personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, Everdine cannot guarantee the security of information whilst it is in transit over the internet and any such submission is at Users own risk. It is advisable to Users to close a browser when a user session is finished. This will help ensure that others do not access Users’ personal information if using a shared computer or a computer in a public place.

11. What happens in case of a sale of the business?

If Everdine’s business is sold or integrated with another business, Users’ details will be disclosed to Everdine’s advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

12. How can Users update their data?

Users may review, correct, update or change their personal data at any time by contacting us at support@everdine.co.uk or amending your account details on the Website.

13. How can Users access information that Everdine collects?

Users are entitled to see data Everdine holds about them. If a User wishes to do this, please contact support@everdine.co.uk. EVERDINE may require Users to provide verification of their identity and to pay an administration fee (which is currently £10) to provide a copy of the information Users are entitled to under relevant data protection legislation.

14. Does the Privacy Policy change?

If Everdine’s Privacy Policy changes, Everdine will place an updated version on the Website. Regularly reviewing the Website ensures that Users are always aware of what information Everdine collects, how Everdine uses it and under what circumstances Everdine will share it with other parties.

15. How can Users contact Everdine?

For feedback, questions or other comments regarding this Privacy Policy please contact support@everdine.co.uk or write us to Everdine UK Ltd., 3A Lower James Street, London W1F 9EQ, or call Everdine under +44 114 303 1613.

- last update: 28 June 2017 -